Though born to a business family, initially Boby's interests were not in business. However, over the course of time, he became one of the most reputed businessmen – because of a very special reason. You can call it Boby Chemmanur's Life Vision.

Corporate Social Responsibility at Chemmanur International Group is intimately connected to its pursuit of building sustainable businesses that create market value as well as social value. By ideally combining social obligations into corporate structure, the group has become a role model for the corporate world.

A major portion of the profits of the Boby Chemmanur International group is utilized for providing poor homes where the less privileged in the society are accommodated with food, shelter, medical and palliative care. The group also provides financial assistance to various needy individuals, charitable institutions, etc.

While in school, Boby happened to read a book on Mother Teresa and it became a life-changing event. He was totally inspired by the purity of love and sacrifice shown by Mother Teresa towards humanity. Boby realized the path he was to follow and also understood that to achieve his goals, he needed considerable resources. At the same time, he was not willing to accept donations to fulfill his vision but using the business profit only. He decided to work hard and with unique business strategies to successfully grow his family enterprises so as to enable the actualization of his life vision. And what followed, is history.

According to the vision of the Chairman, the group discharges its social commitments without accepting a single penny from external agencies. The Mother Theresa award is a clear indication of the selfless charitable activities of the group. Boby Chemmanur concentrates to construct an orphan free India by starting hundreds of poor homes all over India. In fact, the Chemmanur International Group aims to establish poor homes in all major centres where the group is having a jewellery outlet.

Chemmanur Life Vision covers the fields of Education (promote education by awarding cash prizes/scholarships to talented students), Sports & Games, Medical, Social Welfare and much more. Some of its noble works include Free Eye Care Treatment Camps, Social Marriage, Blood Donation Forums, and Free Ambulance Facility etc.